RME
RME
CLIENT:
British American Tobacco
BACKGROUND:
Deliver a semi-wholesale strategy that achieves a win-win situation for the business and semi-wholesaler trade members.
AGENCY TASK:
Recruitment of Energetic, Sales and distribution oriented personnel to drive RME concept and achieve business objectives
OBJECTIVES:
Increase and sustain weighted distribution in the rural Reduce inventory at the RME outlet Product availability at retails Proper documentation/ Reporting
SOLUTION:
We deployed 76 sales rep to locations where the products are not available to drive sales and data capture retailers
LOCATIONS:
Lagos Ilorin Ibadan Akure
RESULT:
128%
Date:
January 30, 2020
Category:
BAT
