PROJECT HOMA
(High off-take with market assistants)
PROJECT HOMA
PROJECT HOMA
CLIENT:
British American Tobacco
BACKGROUND:
In 2011, some group of energetic, market oriented personnel were employed on temporary basis to drive some in-field trade and distribution activities, pursue and achieve the team objectives for the year.
OBJECTIVES:
Increase off-take at POS Trade sell-out to meet target via the use of SMGAs Innovations and introduction of new brand formats Brand visibility
AGENCY TASK:
Influence sales at POS Ensure brand physibility Rewards on instant purchase according to the mechanics Reporting Communicate competitors activities
WHAT WE DID:
Recruit and train TSA’s Come up with sales mechanics Drive sales and brand visibility
LOCATIONS:
Lagos South West South East
TOUCH POINTS:
Marina Festac Agege Ibadan Ilorin Benin Enugu Calabar PH Markudi
Date:
January 30, 2020
Category:
BAT
