Abelinis | P&G OPEN MARKET SELL OUT ACTIVATION (Pampers)

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P&G OPEN MARKET SELL OUT ACTIVATION (Pampers)

Create awareness of Pampers’ commitment to babies’ health and development by launching and sustaining coverage of 10 Million moms

CLIENT:

P&G

CORE OBJECTIVE:

Create awareness of Pampers’ commitment to babies’ health and development by launching and sustaining coverage of 10 Million moms.

TARGET SEGMENT:

The Family , with special focus on Mothers

DURATION:

8 towns and 34 stores daily from Mondays to Sundays for 4 weeks.

ACHIEVEMENTS:

7,616 stores activated.

RESULT:

Discovered over 1000 outlets and Over 40,000 engaged at activations

Date:

September 20, 2018

Category:

P&G

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