Malta Guinness Durbar Festival Zaria
BACKGROUND:
CLIENT:
Malta Guinness
BACKGROUND:
Design a consumer engagement activity that brings to life the brand purpose of fueling greatness and the benefit of nourishment. Identify owned or partner platforms where Malta can celebrate with Muslim faithfuls during the Ileya festival.
AGENCY TASK:
Design a consumer engagement activity that brings to life the brand purpose of fueling greatness and the benefit of nourishment.
PROJECT KPI:
Educate target audience on the goodness of Malta Guinness Drive sales of 285 cases of Malta Guinness Sample 1000 guest at Durbar Festival Drive sales of shopper bags Reward consumers through a promo
WHAT WE DID:
A market activation to drive sales Sabon Gari market An experiential activation at the Emir’s palace to celebrate ileya and also drive sales and sampling
LOCATIONS:
Emir’s Palace Kaduna Sabon Gari Market
REACH:
4000 Consumers
RESULT:
285 Cases Sold In 2 Days
Date:
September 11, 2019
Category:
MALTA
