DIGITAL FAIR ENUGU
CLIENT:
MTN
BACKGROUND:
The Digital Fair is a platform for MTN partners to showcase their tech devices and gadgets for sales at discounted prices and also a platform for the brand to engage External Stakeholders by showcasing them on the value proposition of the MTN products.
AGENCY TASK:
Create a seamless event for the Digital Fair in Enugu, an activation to create awareness in Enugu
OBJECTIVE:
Create customer experiential center 30 service booths for OEM’s and device partners Drive TOMA prior and during digital fair Drive customer acquisition/sales and exhibition Signing on of prospective device reseller
SOLUTION:
1st Phase: An activation within high traffic areas to share flyers and engage customers 2nd Phase: Digital Fair was held for 2 days with special guest like Nkem Owoh, Nedu
LOCATIONS:
Enugu Mall
REACH DAY 1:
14,267
REACH DAY 2:
5,400
Date:
January 31, 2020
Category:
MTN
