BOSCH (Sales Drive)
FOOT TREKKERS
CLIENT:
BOSCH
BACKGROUND:
The Power tools and Accessories market is getting fiercer by the day and to remain Number 1, we must ensure that BOSCH continuously wins the WAR at retail by ensuring that our products are offered as the first choice to the last mile USERS by retailers.
AGENCY TASK:
Create a constant engagement of the trade ecosystem to build loyalty considering the presence of cheaper competition brands in market.
PROJECT KPI:
Sales Reach Number of users engaged Number of Retailers engaged Number of queries resolved Locations covered
WHAT WE DID:
We deployed FOOT TREKKER/Roving Sales activation teams that would Drive Sales, product education, ensure conversion that leads to actual purchase and drive other adhoc activities in trade…
LOCATIONS:
1st Phase Lagos 2nd phase Port Harcourt Currently… 12 Locations Pan Nigeria
Date:
January 30, 2020
Category:
BOSCH
